Answer Engine Optimization: getting cited and recommended inside LLM answers (ChatGPT, Perplexity, Google AI Overviews, Claude) rather than ranking a blue link. Ravish Agrawal's operating model: execute like SEO (prompt-shaped pages, comparisons, always-on), measure like Facebook (view-through / "how did you hear about us"), because click-through undercounts. Playbooks are ~30–40% shared across engines; Reddit dominates ChatGPT, Google AIO still wants SEO, Claude wants ecosystem/MCP more than citations. Adjacent to marketing-to-agents — AEO is the MVP version.
AEO
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- Arthur Zargaryan Linked from · People
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