The original SaaS company, founded by Marc Benioff in 1999. Pioneered the "No Software" pitch and the multi-tenant cloud CRM that became the template for every B2B SaaS since. Today a ~$300B enterprise behemoth that owns Slack, Tableau, and MuleSoft. For founders, Salesforce is both the north star (distribution muscle) and the cautionary tale (bloat, complexity, decreasing customer love).