The mythic Apple spinout founded in 1990 that tried to build the smartphone 15 years too early and failed commercially — but whose alumni went on to ship the iPod (Tony Fadell), Android (Andy Rubin), eBay, and Google's consumer products (Megan Smith). The canonical Silicon Valley parable about timing, and about how a failed company can still be the most important school of a generation. Documented beautifully in the 2018 film General Magic.
General Magic
Connected (10)
- Bill Atkinson Linked from · People
- Build Linked from · Books
- Build (book) Linked from · References
- Cliff Kuang Linked from · People
- Emoji Linked from · References
- iPhone Linked from · References
- Making What Matters: A Conversation with MAD Designer in Residence Tony Fadell and Paola Antonelli Linked from · Learning
- Megan Smith Linked both ways · People
- Tony Fadell Linked both ways · Learning
- Xerox PARC Linked from · References