Channel-selection framework from Traction (2014) by Gabriel Weinberg and Justin Mares. Given 19 possible acquisition channels (SEO, content, paid, PR, viral, offline ads, community, etc.), the Bullseye process says: brainstorm all 19, pick the 3 most promising, run cheap tests on those three, then concentrate all effort on the one that wins. The underlying claim: most startups die not because they pick a bad channel but because they split effort across too many at once. Directly relevant to Skcript's distribution problem — the fix is almost never "try more things," it's "commit harder to one."
Related
- Allan Dib — complementary marketing-plan lens
- 1000 True Fans — the "who" to the Bullseye's "how"