CEO OS
References ·April 12, 2026 ·reference

Zero Questioners

Zero Questioners (ZQs) is Alison Wood Brooks's term for people who ask literally no questions in a conversation — they just talk, react, and talk more. They're the worst offenders in her Asking research, and they consistently rate as the least liked and least trusted conversation partners, even when they're interesting or intelligent. The fix is absurdly cheap: one real follow-up question per conversation is enough to exit the category.

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