Browser-based collaborative design tool founded in 2012 by Dylan Field and Evan Wallace, which displaced Sketch and Adobe XD by betting on multiplayer from day one. Acquired by Adobe for $20B in 2022 (later blocked by regulators, resulting in a $1B breakup fee). For Karthik, Figma is the reference benchmark for product craft and brand — the empty states, the onboarding, the pricing page, the changelog — all cited in the CLAUDE.md operating manual as examples of "caring enough."