Intercom's AI customer service agent, launched in 2023 and the single biggest product bet of Intercom's recent era. Fin resolves support tickets end-to-end by reading a company's help content and conversing with customers, priced per resolution. The direct reference point for SupportWire — Fin is the "incumbent AI" in the support space, and the competitive question is: where is it weak, and where can SupportWire be 10x better, not 10% better?