Common reframing of Jim Collins's "BHAG" (Big Hairy Audacious Goal) from Built to Last (1994) — a 10-to-30-year goal so large and clear that it aligns an entire company without further explanation. Kennedy's "man on the moon by the end of the decade" is the canonical example. The value for founders is forcing a choice: if the goal isn't scary, it's probably not pulling the team forward. Useful self-check for FeatureOS and SupportWire — what's the audacious version of each, and are we actually aimed at it?