Kevin Kelly's 2008 essay arguing that a creator doesn't need a mass audience to build a sustainable career — only about 1,000 "true fans" willing to pay ~$100/year each. It became the philosophical backbone for the creator economy, Patreon, Substack, and most niche SaaS. For Karthik, the relevant read: FeatureOS doesn't need 100,000 customers. It needs a few hundred teams who would hate losing it. Build for them first, distribution second.