Who they are
Kevin Kelly co-founded Wired and has been one of the most generous thinkers on technology, creativity, and long-term thinking for four decades. Author of "1,000 True Fans" — the essay that gave every creator and small-SaaS founder permission to build for a small, devoted audience rather than chase mass. Useful antidote when the temptation to optimize for virality drowns out the actual economics.
Core Ideas
- 1,000 True Fans — durable businesses from small, deeply engaged audiences
- The Inevitable — the technological forces that will keep shaping the next decades
- 68 bits of unsolicited advice — short, dense life heuristics
Related
- Jason Cohen — same bootstrapper-math mindset applied to SaaS
- Marcus Sheridan — audience-first distribution