Who they are
Founder of SavvyCal, a scheduling tool that competes with Calendly by out-crafting it, and co-founder of Drip (the email marketing platform acquired by Leadpages). Reimer is a patron saint of bootstrapped SaaS founders who care about design — he built SavvyCal into a profitable solo-founder business by betting that taste and polish would let him win a "solved" category. Relevant for Karthik because he's a working example of craft-as-distribution in the same weight class as FeatureOS.
Core Ideas
- Craft-led bootstrapping — a better-designed product can out-flank an incumbent
- Solo-founder SaaS — the operating model of one person + high leverage
- Positioning as polish — don't compete on features, compete on feel