Who they are
Australian entrepreneur and author of The 1-Page Marketing Plan (2016), one of the best-selling practical marketing books for small businesses and bootstrapped founders. Dib's framework distills an entire go-to-market strategy — target market, message, media, lead capture, nurture, sale, delivery, referrals — onto a single page, which is why it's repeatedly useful for founders like Karthik who keep drifting into product instead of distribution.
Core Ideas
- 1-Page Marketing Plan — nine boxes covering before, during, and after the sale
- Before/During/After framing for marketing — different tactics for prospects, buyers, and existing customers
- "Marketing is the strategy you use for getting your ideal target market to know you, like you, and trust you enough to become a customer"
Related
- Bullseye Framework — complementary channel-selection lens