Who they are
Leander Kahney is a longtime Apple-beat journalist and author of "Inside Steve's Brain," "Jony Ive: The Genius Behind Apple's Greatest Products," and "Tim Cook: The Genius Who Took Apple to the Next Level." His books are some of the clearer public windows into how Apple's executives actually think about product, operations, and design. Useful reading for any founder trying to reverse-engineer Apple's craft discipline without the hagiography.
Core Ideas
- Apple's design process — small teams, obsessive iteration, executive protection
- Tim Cook's operational genius is the under-told half of Apple's story
- Craft as a management decision, not a designer's problem
Related
- Hewlett — Kahney's work sits in the same "Silicon Valley leaders studied closely" tradition
- Kobe Bryant — parallel study in obsessive craft