Who they are
COO of Facebook/Meta from 2008 to 2022, previously at Google where she built the ad sales engine. Sandberg is widely credited with turning Facebook's user growth into a ~$100B ad revenue business. Author of "Lean In," a cultural touchstone on women in leadership. A model for the operator-executive archetype: the CEO builds the product, the COO builds the money machine.
Core Ideas
- Lean In — her book on women and leadership
- Ad Monetization at Scale — what she built at Google and Meta
- Operator-CEO Pairing — the Mark-and-Sheryl model