Who they are
One of the most prolific and influential marketing writers of the last 30 years. Author of "Purple Cow," "Permission Marketing," "This Is Marketing," "The Dip," and a daily blog he has not missed in decades. Godin's core thesis: mass marketing is dead; the job is to find the smallest viable audience and make something remarkable enough that they tell others. Essential reading for any founder thinking about distribution.
Core Ideas
- Permission Marketing — earn attention, don't interrupt
- Purple Cow — be remarkable or be invisible
- Smallest Viable Audience — build for the few who will love it
- The Dip — knowing when to quit vs push through
Related
- Robert W. Bly — adjacent but more tactical
- Distribution Strategy — core to everything he writes