Metadata
- Author: Seth Godin
- ASIN: B004LX0DHC
- ISBN: 1591841666
- Reference: https://www.amazon.com/dp/B004LX0DHC
- Kindle link
Highlights
Winners quit all the time. They just quit the right stuff at the right time. — location: 28 ^ref-64982
society assumes you’re going to quit. — location: 29 ^ref-44999
Before we start on the quitting, though, you probably need to be sold on why being the best in the world matters so much. — location: 52 ^ref-56280
Winners win big because the marketplace loves a winner. — location: 66 ^ref-11911
With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top. — location: 83 ^ref-10840
Scarcity makes being at the top worth something. — location: 88 ^ref-11779
It comes from the fact that most competitors quit long before they’ve created something that makes it to the top. — location: 91 ^ref-47519
So if I’m looking for a freelance copy editor, I want the best copy editor in English, who’s available, who can find a way to work with me at a price I can afford. That’s my best in the world. — location: 96 ^ref-3022
Web sites highlighted on Digg still get a hundred times as much traffic as ordinary sites. — location: 117 ^ref-10023
If you’re not going to put in the effort to be my best possible choice, why bother? — location: 125 ^ref-54957
They fail because they don’t know when to quit and when to refuse to settle. — location: 129 ^ref-19840
In a free market, we reward the exceptional. — location: 136 ^ref-30693
the people who are the best in the world specialize at getting really good at the questions they don’t know. — location: 140 ^ref-13438
The Dip is the long slog between starting and mastery. — location: 162 ^ref-17647
The Dip is the difference between the easy “beginner” technique and the more useful “expert” approach in skiing or fashion design. — location: 165 ^ref-54193
It’s easy to be a CEO. What’s hard is getting there. — location: 179 ^ref-30871
If there wasn’t a Dip, there’d be no scarcity. — location: 181 ^ref-55703
Successful people don’t just ride out the Dip. They don’t just buckle down and survive it. No, they lean into the Dip. They push harder, changing the rules as they go. — location: 182 ^ref-62388