CEO OS
Books ·January 2, 2024

The Diary of a CEO

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Highlights

the height of your success is gauged by your self-mastery, the depth of your failure by your self-abandonment. — location: 352 ^ref-24242


Everything that stands in your way is a human. — location: 356 ^ref-48399


Stories are the single most powerful weapon any leader can arm themselves with – they are the currency of humanity. — location: 358 ^ref-11641


Your philosophy is the set of beliefs, values or principles that guide your behaviour – they are the fundamental beliefs that underpin your actions. — location: 365 ^ref-40717


Everything the organisation produces, good or bad, originates from the minds of the members of your group of people. — location: 368 ^ref-268


The five buckets 1. What you know (your knowledge) 2. What you can do (your skills) 3. Who you know (your network) 4. What you have (your resources) 5. What the world thinks of you (your reputation) — location: 396 ^ref-14477


‘You cannot pour from empty buckets.’ — location: 411 ^ref-36174


These first two buckets are your longevity, your foundation and the clearest predictor of your future. — location: 454 ^ref-30636


The late spiritual leader Yogi Bhajan once said, ‘If you want to learn something, read about it. If you want to understand something, write about it. If you want to master something, teach it.’ — location: 484 ^ref-59231


The key factor here is that I made learning, then writing/recording and sharing it online, a daily obligation, not just an interest. — location: 491 ^ref-61468

Write and share everyday from 7 to 8pm.


Having something to lose is fundamentally what an obligation is, and having something to lose is sometimes referred to as having ‘skin in the game’. — location: 498 ^ref-50928


‘Skin in the game’ works because across several global studies it’s been demonstrated that human behaviour is more strongly driven by the motivation to avoid losses than to pursue gains, which is what scientists call ‘loss aversion’. — location: 505 ^ref-9607


Give yourself something to lose. — location: 507 ^ref-46658


if you want to master something, do it publicly and do it consistently. — location: 508 ^ref-41277


At some point in their life, through intention or accident, they had created an obligation to think, write and share their ideas, consistently. — location: 538 ^ref-29574


You become a master when you’re able to release it. — location: 549 ^ref-59181


if you want to keep someone’s brain lit up and receptive to your point of view, you must not start your response with a statement of disagreement. When you find yourself disagreeing with someone, avoid the emotional temptation, at all costs, to start your response with ‘I disagree’ or ‘You’re wrong’, and instead introduce your rebuttal with what you have in common, what you agree on, and the parts of their argument that you can understand. — location: 590 ^ref-46287


It’s no surprise that the people who are most likely to change our minds are the ones we agree with on 98 per cent of topics — location: 605 ^ref-19303


The fundamental beliefs you hold about yourself, the fundamental beliefs you hold about others, the fundamental beliefs you hold about the world – you’ve ‘chosen’ none of them. — location: 628 ^ref-5839


Authority figures are powerful forces for belief change, but the most powerful force of all is first-party evidence from our own five physical senses. — location: 670 ^ref-33292


the brain considers any new evidence alongside the current evidence it has stored. — location: 684 ^ref-34463


in order to change beliefs, ‘the secret is to go along with how our brain works, not to fight against it’, — location: 713 ^ref-56145


Asking someone to explain the detail and logic underpinning their strongly held beliefs is a profoundly powerful way to reduce their conviction. — location: 733 ^ref-19053


beliefs change when a person gets new counteracting evidence — location: 747 ^ref-61366


stepping out of your comfort zone and into a situation where that limiting belief will be confronted head on with new first-party evidence. — location: 750 ^ref-16105


If you want to change someone’s belief, don’t attack it, make them a direct witness to positive new evidence that will both inspire them and counteract the negative effects of their old beliefs. — location: 760 ^ref-19854


Growth happens when you start doing the things you’re not qualified to do. — location: 764 ^ref-7515


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