Metadata
- Author: Robert W. Bly
- ASIN: B07S7L68NH
- ISBN: 1250238013
- Reference: https://www.amazon.com/dp/B07S7L68NH
- Kindle link
Highlights
But the goal of advertising is not to be liked, to entertain, or to win advertising awards; it is to sell products. — location: 116 ^ref-1455
But just because an ad is pretty to look at and pleasant to read doesn’t necessarily mean it is persuading people to buy the product. — location: 124 ^ref-37512