Metadata
- Author: Jim Edwards
- ASIN: B082L4R78V
- ISBN: 1640854622
- Reference: https://www.amazon.com/dp/B082L4R78V
- Kindle link
Highlights
Nobody is born knowing how to sell. — location: 130 ^ref-47856
the best copywriting occurs when people don’t realize it’s copy because it’s interesting to them. — location: 188 ^ref-397
Your content addresses their fears. It speaks to their desires. — location: 193 ^ref-6810
Instead, you grab them, get their attention with curiosity, and then drive them to the point you’re trying to make. — location: 222 ^ref-1770
if people understand the benefit of your product, service or software, they’re going to buy — location: 224 ^ref-55962
Your copy either works or you starve. — location: 238 ^ref-4880
You don’t go halfway with your copy. You don’t do something just to see what happens and maybe it’ll work out. — location: 240 ^ref-56673
you can’t learn how to make great decisions until you make bad decisions, right? — location: 264 ^ref-64266
People don’t buy without a reason why. — location: 297 ^ref-26071
Usually, it involves saving or making money. — location: 302 ^ref-13460
Make money Save money Save time Avoid effort Escape mental or physical pain Get more comfort Achieve greater cleanliness or hygiene to attain better health Gain praise Feel more loved Increase their popularity or social status — location: 305 ^ref-19154
What are five ways my product or service will help them make money? How can I or my product or service help them save money over the next week, month, or year? How much time can I save them and what else could they do with that time? What is something they don’t have to do anymore once they get my product or service? (This is how you figure out how it helps them avoid effort.) What physical pain do I eliminate for them and what does that mean for their life and business? — location: 316 ^ref-60238
How does my product or service eliminate mental pain or worry for them? What are three ways I or my product can help them feel more comfortable? How does my product or service make it easier for them to achieve greater cleanliness or hygiene? How does my product or service help them feel more healthy or more alive? What are three ways my product or service is going to help them be the envy of their friends and feel more loved by their family? How will buying my product make them feel more popular and increase their social status? — location: 320 ^ref-15940
Force yourself to come up with ten answers to each of those questions. — location: 327 ^ref-51225
“Take the problem you’re trying to solve and write it at the top of a piece of paper. Then write solutions to fill up the entire piece of paper. Then go to the next page and fill that page up.” — location: 328 ^ref-54579
Example: “I want to tell you something here.” Changed perspective: “Here’s something you need to know,” or, “There’s something you need to know in this situation.” — location: 397 ^ref-30760
We all need to get good at writing sales copy for several reasons. — location: 424 ^ref-46371
You have to be able to measure your progress and results in order to improve your results moving forward. — location: 469 ^ref-27248
Next, you do what works and stop doing what doesn’t. The only way you’re going to know the difference is to do a bunch of it. — location: 470 ^ref-64561
If the copy in someone else’s funnel, video sales letter, or Facebook video makes you spend money, you need to dissect that. — location: 481 ^ref-724
First Step: Become great at creating headlines. — location: 491 ^ref-54890
Second Step: Become good at writing bullets. — location: 496 ^ref-13400
Bullets that describe benefits or arouse curiosity create pressure in people to get them to take the action you desire. — location: 499 ^ref-58252
The number one copywriting skill everybody needs is to write great headlines. — location: 516 ^ref-31527
The purpose of a headline is simple: to get people to stop what they’re doing and to start reading (or watching) whatever it is you put in front of them. — location: 522 ^ref-11525
The secret of a great headline is one that connects emotionally with the person who represents your perfect prospect. A well-written headline targets people emotionally, usually around either a fear or a desire. You headline targets either something they’re scared of or something they really want . . . and it does so on an emotional level. — location: 526 ^ref-54292
One of the cool things about headlines (and almost all sales copy) is that headlines follow formulas which you can model. — location: 566 ^ref-6973
A swipe file is a collection of advertisements you like, and you say, “Okay, wow, that’s a cool headline I could use.” — location: 568 ^ref-63779
A swipe file is just a collection of ads that grab your attention. I like to pick up the “Bottom Line” reports, — location: 572 ^ref-6531
How To ________ In As Little As ________ — location: 580 ^ref-6940
How To ________ In As Little As ________ . . . even if you ________! — location: 584 ^ref-41035
How Every ________ Can ________ — location: 590 ^ref-17446
The key here is to use an odd number like 3,5,7,9—they seem to work better and carry more credibility. — location: 593 ^ref-45438
5 Quick And Easy Ways To ________ — location: 596 ^ref-44193
________ Mistakes All ________ Need To Avoid! — location: 611 ^ref-30221
WARNING: you can overdo this — location: 623 ^ref-32912
WARNING: Here’s What Every ________ Needs To Know About ________ — location: 625 ^ref-44566
Here’s The Perfect Solution If You Want ________ — location: 631 ^ref-55434
Here’s The Perfect Solution If You Want ________ (even if ________) — location: 634 ^ref-15542
My Proven ________ Method To ________ — location: 637 ^ref-65409
Spend a lot of time working on your headlines, especially for sales copy and ads. It’s the #1 factor that determines success or failure. — location: 650 ^ref-46580
Your software is not their focus! Your brand is not their focus! Your name is not their focus! — location: 720 ^ref-16736
So if they’re focused on problems, you start the conversation with the problem to get in sync with them. Then show them you’ve got the solution. — location: 723 ^ref-20374
understanding your audience is more about excluding people than it is including people. — location: 787 ^ref-27369
Don’t talk about what people need. Talk about what people want. — location: 831 ^ref-29626
Focus on your avatar’s problems, questions, roadblocks and results. — location: 862 ^ref-45330
marketing, — location: 915 ^ref-51441