CEO OS

Steve Jobs & The NeXT Big Thing

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Highlights

NeXT was an eight-year-old company that was attempting the most awkward of all possible transitions: going months without a single revenue-producing product. — location: 109 ^ref-22112


He said he relished the opportunity to exploit the advantages of the underdog: “sympathy, focus, and nimbleness.” — location: 119 ^ref-24138


it was their own internal resources, not luck, that accounted for their first success. — location: 167 ^ref-57601


With or without Bill Gates’s endorsement, Steve Jobs was unconcerned: his motto then was Build It and They Will Come. But hardly anyone came when the machine was introduced in 1988. Nor did they come in 1989. — location: 260 ^ref-18934


To get from there to here, Jobs has had to scramble, reinventing himself along the way, keeping his company alive through dark days of nonexistent sales. When asked about NeXT, many in the industry shook their heads, saying that if it had been anybody’s but Jobs’s, it would have had no possible chance of surviving. — location: 271 ^ref-36243


Gates has never had to scrap like Jobs for his company’s survival. — location: 276 ^ref-14335


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