Who they are
Design journalist and author of User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play. Former design editor at Fast Company and Fortune, and one of the clearest writers on why good design is an economic force, not an aesthetic choice. For a founder obsessed with craft, Kuang is the historian of the field — he explains why Apple, Nest, and IDEO mattered and what taste looked like at the moment it won.
Core Ideas
- User-friendliness as an economic moat — design is infrastructure, not decoration
- The history of human-centered design — from WWII cockpits to the iPhone
- Design debt — the cost of treating UX as polish at the end
Related
- General Magic — one of his recurring case studies
- IDEO — frequent reporting beat