Who they are
Creator of the Whole Earth Catalog (1968), the proto-internet publication that inspired a generation of hackers and founders — Steve Jobs called it "Google in paperback form." Co-founder of the WELL (one of the first online communities) and the Long Now Foundation, which runs the 10,000-year clock project. Brand is the bridge between 1960s counterculture and Silicon Valley's founding mythology.
Core Ideas
- Whole Earth Catalog — proto-internet publication
- Long Now Foundation — long-term thinking
- Pace Layering — his framework for how societies change at different speeds
Related
- Richard Brautigan — counterculture peer
- Silicon Valley — he seeded its origin mythology