Who they are
Runs growth at Gamma, the AI presentation company that scaled to ~100M users and ~$100M ARR with a ~50-person team. YC founder (2020), previously growth/product at Udacity and cofounder of Able (acquired by Instawork). IIT Kanpur. Public voice on AEO as a real acquisition channel, not a side experiment.
Core Ideas
- Execute AEO like Google, measure it like Facebook (self-reported discovery, not just click-through).
- Reddit is the dominant citation source for ChatGPT only — other engines need different playbooks.
- Comparison content beats self-promo; citations have a Citation Half-Life, so the engine is always-on.