Parker Conrad's thesis — articulated through Rippling — that the future of B2B SaaS is not best-of-breed point tools, but integrated suites built on a shared data model. His argument: customers don't want 40 disconnected apps; they want one system where HR, payroll, IT, and finance speak the same language. See also Compound or Die for the sharper stakes-raising version. Relevant for FeatureOS when thinking about whether feedback, roadmap, and changelog should live as one integrated surface or three.