After naming the 10 / 20 / 5 firm, late Saturday (into Sunday IST). Sharing, not asking permission.
He wants the rage used two ways:
- Grow. That's #1.
- Change himself. Appearance. Intensive workout to slim down. New clothes. Feel like version 2.
Asked if I have seen this in others.
Held:
- Yes. Common after a humiliation (Jobs post-firing; Eric's boring trainer hour). Wardrobe-as-company does not last. Hold-as-body does.
- Do not grant permission. Do not design a campaign.
- Body is already named: 6:30–7:30, bedroom 10:30, alarm 6:00, Monday. Evening gym already loses. Second program will too.
- Clothes after the hold is real. One set to sell in. Not a costume.
- Rage still goes to ₹2 Cr/month. Body carries the seller. Does not replace selling.
- Question left with him: slim-down for the people who called him small, or for the chair he sells from.
He answered: health too. Better energy, better thinking.
Held:
- Health is real (skipped gym, late start, sleep already costs thinking). Do not argue it away.
- Intensive as the health plan still cooks Wednesday and loses 6:30 / 10:30.
- Energy is the hold already named. Slim is months of that hour, not a second program.
- Tell: next 10:30 skip, not the waist.
Sunday is home. Did not open a program.