CEO OS
coach ·August 22, 2026

RPE numbers named, equation open

He named the scoreboard after Swati quit.

Current (his screenshots, 22 Aug 2026, ~₹95.70/USD):

  • $13K MRR, 7 people
  • ARR $156K (₹1.49 Cr)
  • RPE $22.3K ARR (₹21.3 lakh), $1,857 MRR (₹1.78 lakh)

He said:

  1. RPE ₹20,00,000 per employee (current attached; second screenshot calls ₹20–25L the target, already in band, using a ₹5L cost/head so payroll looks like 20–25% of revenue)
  2. PPE / filthy rich: 300% profits on each person, average salary ₹4,00,000 per month

Those do not close. ₹4L/month = ₹48L/year. 3× that in profit = ₹1.44 Cr/head. RPE ≈ ₹1.92 Cr before other opex. Six seats ≈ ₹11.5 Cr ARR. Seven ≈ ₹13.4 Cr. ₹20L revenue cannot pay ₹48L salary.

The ₹5L cost in the second screenshot is not payroll. Swati Ravi was ₹1L/month (₹12L/year). On ₹21.3L RPE that seat was ~1.8× coverage, not 4–5×.

Held: pick one company. Snapshot 20–25L RPE, or filthy (₹4L/month + 300%) which is ~₹1.9 Cr RPE. Not both. Asked for three cells that multiply: real fully loaded cost/head this month, profit/head he will call filthy, seats in twelve months.

Later same night: sent the 20–25L / 4–5× of ₹5L card again. “I want to get here. Once there, double this.” Dropped the ₹4L salary in this turn. Translation: destination is the ratio (payroll 20–25%), not the ₹20L headline (already have ₹21.3L). On a Swati-shaped ₹12L seat, stage 1 is ₹48–60L RPE; double is ₹96L–1.2 Cr. 75–80% leftover in the card is opex+profit, not 300% profit. Still no real loaded cost named.

Clarified (same night): ₹5L is per month, not per year. The ARR card was the wrong unit. Locked pair:

  1. Pay without thinking ₹5L/month/employee
  2. Make ₹20L/month/employee while paying ₹5L (4×, payroll 25%) Current monthly RPE ~₹1.78L → ₹20L is ~11×. Six seats at ₹20L/month = ₹1.2 Cr MRR, ₹14.4 Cr ARR vs ₹1.49 Cr now. Pay does not go first (6×₹5L = ₹30L payroll on ~₹12L revenue). Seats still unnamed. Leftover ₹15L/head/month is not profit until other opex is subtracted.

Seats named: 10. “Powerful. Effective. Small and powerful. Insane profits. 9L is a rounding error.” Locked firm:

  • 10 people
  • ₹20L in / ₹5L out per head per month
  • ₹2 Cr/month, ₹24 Cr ARR (~16× current ₹1.49 Cr)
  • Payroll ₹50L/month; 9L = 4.5% of one month’s revenue Do not hire to 10 on today’s $13K MRR (RPE falls). Pay and the 10th seat do not go first. Rage goes into selling, not a hiring plan.

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