SupportWire — Reseller Outreach Emails
Draft 2026-06-17. Targets defined in reseller-targets. Tone: short, founder-to-founder, no pitch-deck energy. Each email leads with the client's pain, not SupportWire.
Before sending: swap {First}, confirm the agency actually does Intercom/Freshchat work, and personalize line 1 with something real (a recent post, a case study, a client logo). A generic blast kills the whole angle.
1. Transfunnel (highest conviction)
Subject: Your Intercom clients getting wrecked by Fin pricing?
Hi {First},
You implement Intercom and HubSpot for support teams — so you've probably watched a few clients open their Fin bill and go pale. The per-resolution AI pricing is pushing a lot of teams to start shopping.
I'm building SupportWire — a support platform with AI resolution built in, priced so it doesn't punish you for using it. We're pre-launch and picking a small number of agencies to send migration deals to first.
You already own the relationship and the migration skills. I'd rather you capture that churn than watch a client leave the category entirely.
Worth a 20-minute call this week?
— Karthik Founder, SupportWire
2. Cybercrew / OpenGraphy / Efabrika / saasgenie (boutique, multi-tool)
Subject: First agency we send SupportWire deals to
Hi {First},
You set up Intercom for support teams. I'm guessing more of your clients are asking "is there something cheaper that still does the AI part" — because that question is everywhere right now.
I'm building SupportWire. AI-first support, pricing that doesn't spike with volume. We're pre-launch and choosing a handful of implementation partners to work with before we open it up.
Early partners get first pick of inbound, better margins than the saturated Intercom program, and direct input on the product while it's still moldable.
Open to a quick call to see if it fits how you work?
— Karthik Founder, SupportWire
3. Freshchat service partners (Abano / Adaps / AgileOps / A5 Solutions)
Subject: Adding a sharper tool to your support stack
Hi {First},
You build support setups for clients on Freshchat and friends. I'm building SupportWire — an AI-first support platform — and I'm looking for a few implementation shops to be early partners before launch.
The pitch is simple: it's another tool in your stack, it's fresh (so the margin's better than the crowded incumbents), and your clients increasingly want an AI-native option that doesn't bill them into a corner.
If you're open to new tools for the right client, I'd love 20 minutes to show you where it fits.
— Karthik Founder, SupportWire
Verified contacts (as of 2026-06-17)
| Agency | Contact | Email / route | Status |
|---|---|---|---|
| Transfunnel | Kapil Arora (Founder/CEO) | kapil@transfunnel.com | ✅ business email |
| OpenGraphy | Antoine Gounel (Founder/CEO) | antoine@opengraphy.com · info@opengraphy.com | ✅ business email |
| Cybercrew | Founder "Steven" — confirm name | info@cybercrewph.com | ✅ business email |
| Efabrika | Emre Efe (Co-Founder) | hey@efabrika.com | ✅ from their contact page |
| saasgenie | Raj (CEO); Rashmi & Dom (co-founders) | contact@saasgenie.ai | ✅ business email |
| Abano (Freshchat) | Partner team | contactus@abano.be | ✅ from directory |
| Adaps (Freshchat) | Partner team | info@adaps.com | ✅ from directory |
| AgileOps Consulting (Freshchat) | Carly | carly@agileopsconsulting.co.uk | ✅ from directory |
| A5 Solutions (Freshchat) | Partner team | info@a5solutions.com | ✅ from directory |
All 9 now have a real address. The five Intercom shops use general inboxes (info@/hey@/contact@) rather than direct founder emails — open with "Hi {First}" only if you've confirmed who reads it, otherwise keep it to the company and let the founder self-identify. Cybercrew's founder name ("Steven") still needs confirming before personalizing.
Tracked in Twenty CRM → custom object Partner Prospect, "Outreach Pipeline" kanban board (kept separate from the Companies/customers list). Move cards: To Contact → Contacted → Replied → Call Booked → Partnered / Passed.
Notes
- One email, one pain. Don't list features. The whole edge is "I know what your client is feeling this quarter."
- No attachments, no deck on the first touch. The ask is a call, not a decision.