Format: Top of Mind / Performance / Misc (via Gokul Rajaram's weekly CEO email framework)
Top of Mind
SupportWire launches April 1st. Not a soft launch. Not "request access." Signups open, billing live, real customers can pay. The product is built — the gap is distribution. Every day between now and launch, I need to be talking to potential customers, not tweaking pixels. If you see me touching the website, call me out.
The team feedback hit hard — in a good way. John Bosco, Varun Raj, and Sathi Banerjee all pointed at the same blind spot from different angles: we build exceptionally well but we don't distribute. I've been spending too much time on craft and not enough on getting the right people to see what we've built. That changes now. I'm targeting 50%+ of my time on distribution — outreach, conversations, partnerships, content strategy. I'm going to track this weekly and share it here.
FeatureOS is quietly compounding. Two new subscriptions this week — a $15 power-up and a $60 plan. Features shipping fast. Customer conversations going well. The product is strong. The risk isn't the product — it's that we don't have a systematic way to turn what we ship into growth. Promotion playbook is in progress. First monthly marketing review by end of March.
Performance
- FeatureOS MRR: $15K (profitable)
- New revenue this week: +$75/mo (two new subs)
- SupportWire status: Pre-launch. Billing wired. Widget working. iOS app ready. Launch date locked: April 1.
- Features shipped this week: [fill in top 3-5]
Misc
- Compiled the CEO feedback from John, Varun, and Sathi into an action plan. 10 items. Tracking against April 15 check-in. Biggest immediate ones: Canny lead outreach, promotion playbook, marketing review cadence.
- If anyone has contacts at companies actively unhappy with Intercom, Zendesk, or Crisp — send them my way. Building a hit list of 100 companies for SupportWire launch outreach.
First edition. Sending this every week from now on.